SEMA 2024: A Diesel Enthusiast’s Ultimate Perspective

The View from a Diesel Truck Enthusiast’s Perspective

It’s finally here! For some, the SEMA show is the end of an extremely busy show season in every corner of the automotive industry, and for literally hundreds of thousands of other people, it is what they’ve been waiting for all year.

Try and imagine this scene: SEMA 2024 is spread over 1.2 million square feet of convention center show space, with more than 2,400 exhibit booths, 580 of them first-time exhibitors, and 1,400 vehicles on the floors. It was an automotive enthusiasts’ dream! Held at the expansive Las Vegas Convention Center, the 2024 event brought together industry leaders, manufacturers, builders, and enthusiasts from around the globe, showcasing the cutting edge of automotive innovation and design.

Walking through the sprawling exhibition halls, attendees enjoyed an impressive array of custom builds, groundbreaking technology, and bold visions for the future of mobility. The diesel scene has always claimed its stake of SEMA’s the outdoor areas, but this year, a golden treasure was inside—a beautiful third-gen RAM built by Firepunk diesel and owned by Garret Niss. Seeing it in person, the amount of work on this thing is ridiculous, including compounds you can fit your head in, more engraving than you can imagine, and 24k gold plating throughout the entire truck.

With “customization” being the show’s theme, stunning paintjobs, bespoke interiors, and cutting-edge 3D-printed parts pushed the boundaries of creativity. Tire and wheel manufacturers debuted new designs tailored for both street performance and rugged trails, while lighting companies illuminated the show floor with dazzling displays of LED technology.

Educational seminars and live demos provided insights into emerging trends, including the increasing role of AI in vehicle diagnostics and tuning. The SEMA Ignited after-party wrapped up the week in spectacular fashion, allowing the public to witness the show cars in motion.

The 2024 SEMA Show was more than an event—it was a celebration of the automotive world’s relentless drive for innovation, proving once again why it’s the pinnacle gathering for car enthusiasts worldwide.

Now that we’ve showed you the ins and outs of the show, flip a few pages to see what happens AFTER the show on the lakebeds.