Even if we don’t know the term, we’ve all seen badge engineering at work. Take a vehicle platform of one brand name, change it up a little, add new paint and a different badge and call it…
The Hundred Series: 1958 Oliver 770 Diesel Tractor
By the late 1950s, Oliver was still a major player in the tractor market, but more and more, bigger players were overshadowing the manufacturer. Oliver unveiled an updated line of…